MFour Data Research (formerly MFour Mobile Research) is a consumer insights technology company that delivers validated, real-time behavioral and survey data. Through its 4.5-star-rated Surveys On The Go® app, the company combines consumer-permissioned “Fair Trade” data, including web, app, and location activity, with survey responses to provide a deeper understanding of consumer behavior and the full customer journey.
COMPANY
MFour Data Research
SERVICES
Digital Design, UI & UX Design, Web Design
YEAR
2023
PROGRAMS USED
Figma, Adobe Photoshop, Adobe Illustrator, WordPress
Project Overview
PROBLEM
MFour was transitioning from a traditional B2B services model to a SaaS platform with the launch of MFour Studio, requiring a complete redesign of their marketing website. The existing site did not reflect the new product direction or clearly communicate the platform’s value. The challenge was to evolve the brand’s visual language and messaging to support this shift while maintaining a connection to their consumer-facing product, Surveys On The Go®.
PROCESS
I helped lead the redesign by updating the website’s visual system to align more closely with the MFour Studio SaaS platform, creating a consistent brand experience across both marketing and product. This included balancing authentic, panelist-driven imagery with modern, tech-forward design elements. I collaborated closely with stakeholders to refine messaging and iterate on design concepts, while partnering with a Senior Web Developer to rebuild the site in WordPress and improve the CMS for scalability and ease of use. To increase efficiency, I incorporated AI tools like ChatGPT to assist with writing and refining website copy, as well as generating meta descriptions for each page.
SOLUTION
The final website successfully repositioned MFour as a modern SaaS platform while maintaining credibility through real consumer imagery. The updated design improved UI and overall usability by creating clearer navigation, stronger visual hierarchy, and a more intuitive user flow. This made it easier for users to understand the value of MFour Studio and engage with the content, while the improved CMS streamlined internal workflows and supported ongoing scalability.
MFour Redesigned Pages
