MFour Data Research (formerly MFour Mobile Research) is a consumer insights technology company that delivers validated, real-time behavioral and survey data. Through its 4.5-star-rated Surveys On The Go® app, the company combines consumer-permissioned “Fair Trade” data, including web, app, and location activity, with survey responses to provide a deeper understanding of consumer behavior and the full customer journey.
COMPANY
MFour Data Research
SERVICES
Digital Design, Graphic Design, Illustration
YEAR
2020-2025
PROGRAMS USED
Adobe InDesign, Adobe Photoshop, Adobe Illustrator
Project Overview
PROBLEM
MFour’s platform delivers rich consumer insight data, but the complexity of its products and methodologies made it difficult to communicate value quickly through traditional marketing channels. The marketing team needed a way to present detailed insights and explain the platform’s capabilities in a format that was engaging, easy to understand, and effective for generating leads.
PROCESS
I worked with the marketing team to identify key insights and topics that would resonate with our target audience. I then designed a series of guides and eBooks that combined concise copy, data visualizations, and strong visual hierarchy to make the information more approachable and digestible while maintaining credibility and accuracy.
SOLUTION
The final guides and eBooks transformed complex research and product information into engaging, educational resources that helped explain the value of the platform. These assets were used as downloadable gated content on landing pages and in email campaigns, increasing engagement while also supporting lead generation by capturing new contacts and contributing to the company’s sales pipeline.
OOH Guide
Persona Views Guide
